A couple of weeks ago the Australian Financial Review had an article that included an expressed frustration by shareholders of the approach major executive recruitment firms (I’m going to call them “headhunters” for readers’ ease) take to recruiting non-executive directors for boards.  The claim was made that headhunters like to play it safe and thus boards end up with the same names put forward, it not being in the headhunters’ interests to try to place someone on an ASX board that has not been on one before.

I have previously discussed in elsewhere in this blog the catch-22 that exists for aspiring non-executive directors in relation to prior experience.  It was somehow heartening to read of the same in the pages of the newspaper.

In a best case scenario, a board seeking a new director (whether an ASX100 company or not) would have done a skills matrix of its existing directors, considered their tenures to date and future plans and accordingly, developed a brief for a headhunter to fulfil its succession planning requirements.  The existing directors are likely to also apply their minds as to whom they know who might fulfil the requirements.  Both groups will cast around amongst the people they know.

Director appointments are going to come either through a headhunter or one’s network.  In the case of larger companies, it’s just as likely to be a combination of both, with one’s name needing to be on both lists.  So aspirants have to keep meeting with headhunters as well as networking. 

Of my 223 coffees to date, 19 of them have been with headhunters and there would be another few to whom I’ve been introduced but who haven’t met with me.  They range from the blue-chip international firms to the sole operators.  All have been polite and friendly.  Only two have met with me a second time (across a two year period). Walking away from most, I’ve had the feeling that I wasn’t going to be on any of their lists any time soon.

I understand that from the headhunters’ perspective, they have a brief from the board or nominations committee and they need to fill it.  I also appreciate that they need to earn a living and they do that by providing a service that their clients want. This is most easily achieved by putting forward a round peg for the proffered round hole.  However, I’m going to go out on a limb (perhaps not for the first time) and challenge headhunters to consider encouraging their clients to look at whether in fact a not-round peg might also fit in that round hole.  After all, Henry Ford’s potential customers thought they wanted faster horses but he gave them a car and Steve Jobs probably wouldn’t have developed the iPad if he had listened to those people saying they wanted a netbook to replace the laptop.

The need for diversity on boards is not just about reworking the gender balance. It’s about bringing fresh ideas and new perspectives to the board table. It’s about bringing people with experience in other industries who have the skills to translate the knowledge learned elsewhere into insights in a complementary or similar industry.  Headhunters have a potentially fantastic opportunity to meet a variety of new people and with the real understanding of their clients needs’, persuade their clients to not just recruit more people like themselves, but rather, take the plunge into the area of diversity in a meaningful way. 

Surely in this fast changing world, where technology drives so much, where globalisation breaks down international borders more easily and where the younger generation consume so much more than previous generations (both in terms of tangible goods and intangible information), boards and chairmen need people around the table who understand these influences.  Today’s experts in social media are unlikely to have had ASX100 board experience.  But it doesn’t mean that they lack governance skills and the difference between setting strategy and implementing it.  And even if the newest member of the board doesn’t have the same depth of governance experience, then that is why there is a skills matrix so that others cover it and directors can cross-pollinate their experiences.

My hope is that both the headhunters and the boards who speak of diversity open their thinking to looking for aspiring directors who can assimilate current business challenges and synthesise them with an understanding of experiences elsewhere.  Such people will bring insight and value to board discussions and deliberations.

And perhaps rather than just responding to standard briefs, headhunters should see themselves as agents of change and help Australian corporate boards become the new model for diversity, good governance and foresight.

Coffee count: 223